Selling Nasi Lemak at S$2 With a S$10,000 Rent: How One Yishun Family Is Making the Numbers Work

A Price Point as a Principle At Indonesian Selera Corner in Yishun, a packet of nasi lemak costs S$2. It has cost S$2 for more than a decade. The stall’s monthly rent alone runs to nearly S$10,000, and total fixed…














